INDEPENDENT CURATORS INTERNATIONAL

The User Experience Evaluation.

A Comprehensive Analysis & Recommendations.

Our project aimed to thoroughly analyze user experience, pinpoint usability issues, and provide targeted design recommendations for enhancement. Through meticulous research and evaluation, we uncovered insights to optimize user satisfaction and interaction efficiency.

A Non-Profit Arts Organization.

Independent Curators International

ICI connects curators from across the world and provides many resources, including fellowships, intensives, and seminars. ICI is well-regarded and cherished by its users, and has created a strong community. ICI also has recently reconstructed its website, which is very aesthetically appealing and generally a pleasure to use.

The Game-plan.

We employed a comprehensive methodology, starting with a moderated remote user testing approach with diverse participants. This method is widely recognized for identifying usability issues in digital interfaces effectively.

Establishing and Preparing.

This segment was challenging to get through!

ICI’s requirements were hard to define and come up with tasks for usability testing since they wanted an overall user experience analysis and wanted to know what worked for their site and what didn’t work, and wanted to know where their users tapped on their site. After the initial meeting, thought I was excited to work with them, I was a bit confused and intimidated too. It took a lot of brainstorming and communicating back and forth with ICI to ensure we are in the right track.

A screenshot of our jamboard after the initial discussion with the client

The Methodology.

Moderated Remote User Testing.

In this research, we employed remote methods for moderated user testing. This approach is considered the gold standard in usability research, providing a more assured means of identifying usability issues in digital interfaces compared to other research methods such as cognitive walk throughs and heuristic evaluations. Studies suggest that involving just four to five participants matching the target user profile is

The Scenario & Tasks.

ICI’s requirements were hard to define and come up with tasks for usability testing since they wanted an overall user experience analysis and wanted to know what worked for their site and what didn’t work, and wanted to know where their users tapped on their site. After the initial meeting, thought I was excited to work with them, I was a bit confused and intimidated too. It took a lot of brainstorming and communicating back and forth with ICI to ensure we are in the right track.

The Participants.

User recruitment was crucial for us!

ICI connects curators from across the world and provides many resources, including fellowships, intensives, and seminars. ICI is well-regarded and cherished by its users, and has created a strong community. ICI also has recently reconstructed its website, which is very aesthetically appealing and generally a pleasure to use.

Moderating User Testing.

ICI’s requirements were hard to define and come up with tasks for usability testing since they wanted an overall user experience analysis and wanted to know what worked for their site and what didn’t work, and wanted to know where their users tapped on their site. After the initial meeting, thought I was excited to work with them, I was a bit confused and intimidated too. It took a lot of brainstorming and communicating back and forth with ICI to ensure we are in the right track.

A screenshot my teammate Wenjia and I, conducting the moderated user testing.

Analyzing the data.

My teammates and I took turns conducting tests, with one playing the moderator while the other took notes. After testing, we tabulated the results in a spreadsheet to identify patterns and conducted a detailed analysis of both qualitative and quantitative data. We then synthesized the findings to identify recurring patterns and issues across user interactions.

A screenshot my teammate Wenjia and I, conducting the moderated user testing.

The Findings.

Participants familiar with ICI generally found the website user-friendly and praised its continuous improvement, demonstrating a positive perception.

Website Familiarity

Finding #1

Participants universally appreciated the website's minimalist and clean design, describing it as beautiful, diverse, and culturally engaging.

Aesthetic Appeal

Finding #2

Positive feedback highlighted the website's global and inclusive feel, contributing to a sense of cultural openness and progression.

Global Inclusivity

Finding #3

Areas of Improvement.

ICI connects curators from across the world and provides many resources, including fellowships, intensives, and seminars. ICI is well-regarded and cherished by its users, and has created a strong community. ICI also has recently reconstructed its website, which is very aesthetically appealing and generally a pleasure to use.

Recommendation #01

Reorganizing The Navigation Bar.

The main goals of the project were to simplify the information offered and make the website experience as easy as possible for the users. We intended to condense the vast variety of information from various categories including visiting, ticketing, exhibitions, memberships, and workshops, and group them into easily accessible categories.

Identified Issues in the navigation bar
Proposed Recommendation

Recommendation #02

Redesigning Exhibition Information.

ICI connects curators from across the world and provides many resources, including fellowships, intensives, and seminars. ICI is well-regarded and cherished by its users, and has created a strong community. ICI also has recently reconstructed its website, which is very aesthetically appealing and generally a pleasure to use.

Identified Issues in the Exhibition Information page.
Proposed Recommendation

Recommendation #03

Introducing a Hover State for
Interactive Images.

The main goals of the project were to simplify the information offered and make the website experience as easy as possible for the users. We intended to condense the vast variety of information from various categories including visiting, ticketing, exhibitions, memberships, and workshops, and group them into easily accessible categories.

Identified Issues in the existing website.
Proposed Recommendation

Recommendation #04

Incorporating Headings and Summaries.

ICI connects curators from across the world and provides many resources, including fellowships, intensives, and seminars. ICI is well-regarded and cherished by its users, and has created a strong community. ICI also has recently reconstructed its website, which is very aesthetically appealing and generally a pleasure to use.

Identified Issues in the existing website.
Proposed Recommendation

Recommendation #05

Introducing a Hover State for
Interactive Images.

The main goals of the project were to simplify the information offered and make the website experience as easy as possible for the users. We intended to condense the vast variety of information from various categories including visiting, ticketing, exhibitions, memberships, and workshops, and group them into easily accessible categories.

Identified Issues in the existing website.
Proposed Recommendation